The Bash
Get ready for back-to-school at the Bash!
Filling the Georgia World Congress Center with easily identifiable and branded event collateral was challenging, but by using a combination of oversized retractable popup banners, t-shirts, and portable handouts, the Bash brand easily stood out in a crowd of over 9,000 participants.
Before and After 
On the left, the first generation of the Bash graphic and on the right, a modern updated graphic was developed.